21-04-2009

Ford toont de nieuwe Ford Focus 2009 Shanghai Auto Show voor China.

2009 Shanghai Auto Show - Ford Focus:

Ford Focus has quickly become one of China's best-selling cars, and for model-year 2009, Ford
introduces a Focus with dramatic exterior styling, refined interior design and impressive safety
technology.

Safety and comfort features for new Focus (model-year 2009)

Driver and front passenger airbags and front seat-mounted side airbags now standard occupant
safety features across the new Focus model range
Emergency Hazard Warning Light Activation System
Electronic Stability Program (ESP) available on Focus Sport
Enhanced interior with high-quality materials and new instruments
New customer-focused, premium quality features include a 'Premium' centre console with
additional storage space
Compelling new technologies allow higher level of In-Car Entertainment (ICE) connectivity
with conventional 3.5mm jack and USB port

 

The Ford Focus is one of the world's most awarded cars, winning both the European Car of the
Year and North American Car of the Year. In China, the Ford Focus has received more than 90
awards from national motoring media in recognition of its class-leading driving dynamics,
precise steering and braking control, distinct design and build quality as well as achieving a
C-NCAP five-star score for occupant crash protection. (Ford Focus Limited is the first
medium-size car in China to receive a five-star rating by C-NCAP.)



For model-year 2009, Ford has improved the Focus in many areas. New Focus presents a fresh
exterior design with dramatic headlamps and large lower front grille obviously inspired by Ford of
Europe's 'kinetic design' language. Along with the Focus's more dramatic and identifiable
exterior features, the interior also reveals design improvements that are immediately noticeable
and more refined.

These improvements and upgraded features reflect the attitude of the Focus buyer in China, who
insists on premium quality features, a high degree of driving enjoyment and advanced safety
technology.

From the driver's view, new instruments – with individual binnacles surrounding tachometer and
speedometer – are more legible day and night. All gauges are illuminated in red for improved
comfort and visibility at night.



However, not all improvements are visible, as is the case of Ford providing dual front airbags and
front seat-mounted side airbags on all Focus models to improve occupant protection and
reassuring peace of mind. ESP (electronic stability program) with Traction Control in addition to
the system's ABS control has been added to the Focus Sport in keeping with the car's dynamic
agility and driving performance. ESP assists the driver in extreme situations by detecting the
initial onset of possible loss of vehicle stability. ESP rapidly and accurately manipulates the
braking system to allow the driver to retain vehicle stability.

With the four brand pillars of kinetic design, leading engineering, enhanced safety and driving
dynamics, the new Ford Focus is available in a series of four models series and two body styles.



Ford Focus Model Range:
Focus Comfort 5dr hatch 1.8- litre manual
Focus Comfort 4dr sedan 1.8- litre manual
Focus Fashion 5dr hatch 1.8- litre automatic
Focus Fashion 4dr sedan 1.8- litre automatic
Focus Luxury 4dr sedan 1.8- litre automatic
Focus Luxury 4dr sedan 2.0- litre automatic
Focus Sport 5dr hatch 2.0- litre manual
Focus Sport 5dr hatch 2.0- litre automatic

Expressive exterior and ergonomic interior design enhances the new Ford Focus's sporty
character.

Ford of Europe's design team took a whole vehicle approach in applying 'kinetic design' form
language to the new Focus. Immediately obvious is the Focus's new front design, in particular the
dynamic new form of the bonnet and the enlarged, trapezoidal opening of the lower grille that
works so effectively with those bold, dramatic headlamps.

In the top-of-the-range Luxury model, the lower trapezoid grille is framed by an elegant chrome
surround, while new-look fog lamps and bezels complete the frontal transformation.



A strong shoulder line links the front to the rear – framed by Ford's characteristic bold wheel lips
– which gives the Focus its new sleek profile. The bodyside is clean and uncluttered.
From the rear, Focus hatch has a newly sculpted tailgate and glass area and highly visible new
tail lamps with clear lenses.

Leading Engineering:
The dynamic new look of the Focus exterior is complemented by a new interior ambience which
features significant detail changes and added features. Inside, the new Ford Focus interior is
emphasised by improved craftsmanship, quality materials and enhancing comfort levels.



Comprehensive improvements were made to create a user-friendly space. A new “Premium”
centre console has been designed with an emphasis on improved design and function. The centre
console creates a “flow through” effect from the centre stack of the instrument panel and helps
to create a “cockpit feel” for the driver and front passenger. It features a movable armrest, an
integrated drinks holder, a card holder and a multi-purpose storage space.

The new Ford Focus delivers new higher levels of connectivity and in-car systems. It is
particularly significant for users of new generation iPod players, as this connection allows full
control of the unit's functions through the main audio system and recharge for iPod. Dual-zone
Electronic Automatic Temperature Control (EATC) has been added as a standard feature on
Focus Luxury, allowing the driver and front passenger to set individual temperatures.

 

The new Focus 1.8 Luxury sedan (available with automatic only) also receives additional high-end
comfort features including: power-adjust driver's seat with lumbar support, dual-zone EATC,
six-stack in-dash CD with steering wheel controls, leather upholstery with leather door trim, rear
seat centre console with storage and drinks holder, dimmer control for interior lighting, front map
light, perimeter alarm system, additional interior and exterior chrome highlights, and Ghia badge.

Enhanced Safety:
The new Ford Focus delivers class-leading safety and occupant protection with increased
occupant safety features and side impact protection. The comprehensive occupant safety
package for new Focus includes dual front airbags and front seat-mounted side airbags (on all
models), standard Anti-lock Braking System with Electronic Brake Distribution and Electronic
Brake Assist.



Driving Dynamics:
Focus achieves class-leading driving dynamics through use of an advanced 'Control Blade'
multilink rear suspension and front MacPherson struts and the semi-isolated front subframe to
achieve the optimum balance of ride, handling, steering precision and comfort.

The Focus engine range is proven and offers customers the advantages of power and fuel
efficiency from a 1.8-litre and a 2.0-litre version of Ford's Duratec petrol engine – the 1.8-litre
engine producing 91kW is available in Comfort and Fashion; and the 2.0-litre engine producing
104kW is offered in Sport and Luxury.



The new Ford Focus range offers two transmission choices: the relaxed comfort of an automatic
(with a driver-select Sequential Sport Shift) or a more performance-minded five-speed manual
gearbox.

The Focus body structure also plays a major role in the car’s driving quality and occupant safety.
New Ford Focus has been engineered to the same high torsional stiffness as its predecessor
ensuring excellent dynamic response.



Ford Focus has always been acclaimed for its excellent on-road driving behaviour. And new
Focus is engineered to flatter the novice driver and reward the expert with assured and
predictable controllability, precise steering and confident, benchmark handling.

Bron: Media Ford

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