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21-04-2009
Ford toont de nieuwe Ford Focus 2009 Shanghai
Auto Show voor China.

2009 Shanghai Auto Show - Ford Focus:
Ford Focus has quickly become one of China's best-selling cars, and for
model-year 2009, Ford
introduces a Focus with dramatic exterior styling, refined interior
design and impressive safety
technology.
Safety and comfort features for new Focus (model-year 2009)
Driver and front passenger airbags and front seat-mounted side airbags
now standard occupant
safety features across the new Focus model range
Emergency Hazard Warning Light Activation System
Electronic Stability Program (ESP) available on Focus Sport
Enhanced interior with high-quality materials and new instruments
New customer-focused, premium quality features include a 'Premium'
centre console with
additional storage space
Compelling new technologies allow higher level of In-Car Entertainment (ICE)
connectivity
with conventional 3.5mm jack and USB port

The Ford Focus is one of the world's most awarded cars, winning both the
European Car of the
Year and North American Car of the Year. In China, the Ford Focus has
received more than 90
awards from national motoring media in recognition of its class-leading
driving dynamics,
precise steering and braking control, distinct design and build quality
as well as achieving a
C-NCAP five-star score for occupant crash protection. (Ford Focus
Limited is the first
medium-size car in China to receive a five-star rating by C-NCAP.)

For model-year 2009, Ford has improved the Focus in many areas. New
Focus presents a fresh
exterior design with dramatic headlamps and large lower front grille
obviously inspired by Ford of
Europe's 'kinetic design' language. Along with the Focus's more dramatic
and identifiable
exterior features, the interior also reveals design improvements that
are immediately noticeable
and more refined.
These improvements and upgraded features reflect the attitude of the
Focus buyer in China, who
insists on premium quality features, a high degree of driving enjoyment
and advanced safety
technology.
From the driver's view, new instruments – with individual binnacles
surrounding tachometer and
speedometer – are more legible day and night. All gauges are illuminated
in red for improved
comfort and visibility at night.

However, not all improvements are visible, as is the case of Ford
providing dual front airbags and
front seat-mounted side airbags on all Focus models to improve occupant
protection and
reassuring peace of mind. ESP (electronic stability program) with
Traction Control in addition to
the system's ABS control has been added to the Focus Sport in keeping
with the car's dynamic
agility and driving performance. ESP assists the driver in extreme
situations by detecting the
initial onset of possible loss of vehicle stability. ESP rapidly and
accurately manipulates the
braking system to allow the driver to retain vehicle stability.
With the four brand pillars of kinetic design, leading engineering,
enhanced safety and driving
dynamics, the new Ford Focus is available in a series of four models
series and two body styles.

Ford Focus Model Range:
| Focus Comfort |
– |
5dr |
hatch |
1.8- |
litre |
manual |
| Focus Comfort |
– |
4dr |
sedan |
1.8- |
litre |
manual |
| Focus Fashion |
– |
5dr |
hatch |
1.8- |
litre |
automatic |
| Focus Fashion |
– |
4dr |
sedan |
1.8- |
litre |
automatic |
| Focus Luxury |
– |
4dr |
sedan |
1.8- |
litre |
automatic |
| Focus Luxury |
– |
4dr |
sedan |
2.0- |
litre |
automatic |
| Focus Sport |
–
|
5dr |
hatch |
2.0- |
litre |
manual |
| Focus Sport |
– |
5dr |
hatch |
2.0- |
litre |
automatic |
Expressive exterior and ergonomic interior
design enhances the new Ford Focus's sporty
character.
Ford of Europe's design team took a whole vehicle approach in applying 'kinetic
design' form
language to the new Focus. Immediately obvious is the Focus's new front
design, in particular the
dynamic new form of the bonnet and the enlarged, trapezoidal opening of
the lower grille that
works so effectively with those bold, dramatic headlamps.
In the top-of-the-range Luxury model, the lower trapezoid grille is
framed by an elegant chrome
surround, while new-look fog lamps and bezels complete the frontal
transformation.

A strong shoulder line links the front to the rear – framed by Ford's
characteristic bold wheel lips
– which gives the Focus its new sleek profile. The bodyside is clean and
uncluttered.
From the rear, Focus hatch has a newly sculpted tailgate and glass area
and highly visible new
tail lamps with clear lenses.
Leading Engineering:
The dynamic new look of the Focus exterior is complemented by a new
interior ambience which
features significant detail changes and added features. Inside, the new
Ford Focus interior is
emphasised by improved craftsmanship, quality materials and enhancing
comfort levels.

Comprehensive improvements were made to create a user-friendly space. A
new “Premium”
centre console has been designed with an emphasis on improved design and
function. The centre
console creates a “flow through” effect from the centre stack of the
instrument panel and helps
to create a “cockpit feel” for the driver and front passenger. It
features a movable armrest, an
integrated drinks holder, a card holder and a multi-purpose storage
space.
The new Ford Focus delivers new higher levels of connectivity and in-car
systems. It is
particularly significant for users of new generation iPod players, as
this connection allows full
control of the unit's functions through the main audio system and
recharge for iPod. Dual-zone
Electronic Automatic Temperature Control (EATC) has been added as a
standard feature on
Focus Luxury, allowing the driver and front passenger to set individual
temperatures.

The new Focus 1.8 Luxury sedan (available with automatic only) also
receives additional high-end
comfort features including: power-adjust driver's seat with lumbar
support, dual-zone EATC,
six-stack in-dash CD with steering wheel controls, leather upholstery
with leather door trim, rear
seat centre console with storage and drinks holder, dimmer control for
interior lighting, front map
light, perimeter alarm system, additional interior and exterior chrome
highlights, and Ghia badge.
Enhanced Safety:
The new Ford Focus delivers class-leading safety and occupant protection
with increased
occupant safety features and side impact protection. The comprehensive
occupant safety
package for new Focus includes dual front airbags and front seat-mounted
side airbags (on all
models), standard Anti-lock Braking System with Electronic Brake
Distribution and Electronic
Brake Assist.

Driving Dynamics:
Focus achieves class-leading driving dynamics through use of an advanced
'Control Blade'
multilink rear suspension and front MacPherson struts and the
semi-isolated front subframe to
achieve the optimum balance of ride, handling, steering precision and
comfort.
The Focus engine range is proven and offers customers the advantages of
power and fuel
efficiency from a 1.8-litre and a 2.0-litre version of Ford's Duratec
petrol engine – the 1.8-litre
engine producing 91kW is available in Comfort and Fashion; and the
2.0-litre engine producing
104kW is offered in Sport and Luxury.

The new Ford Focus range offers two transmission choices: the relaxed
comfort of an automatic
(with a driver-select Sequential Sport Shift) or a more
performance-minded five-speed manual
gearbox.
The Focus body structure also plays a major role in the car’s driving
quality and occupant safety.
New Ford Focus has been engineered to the same high torsional stiffness
as its predecessor
ensuring excellent dynamic response.

Ford Focus has always been acclaimed for its excellent on-road driving
behaviour. And new
Focus is engineered to flatter the novice driver and reward the expert
with assured and
predictable controllability, precise steering and confident, benchmark
handling.
Bron: Media Ford
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